News / Stephen King
‘It’ Trailer Scares Up Worldwide Traffic Record In First 24 Hours With Near 200M, Smokes ‘Fate Of The Furious’
New Line released the trailer for the Andres Muschietti-directed horror film in English along with 30 localized versions starting at 9 AM Wednesday (watch it here). Of its 197M global views, more than 81M views and over 1.8M shares are from the U.S. Facebook instances alone. Within hours after its release, the It trailer became a viral sensation, trending across Facebook and Twitter and rising to the top of the Reddit Homepage with 30K-plus “up” votes in four hours. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day.
The trailer helped It trend globally on Twitter with trends for It, It Movie, Pennywise and the Red Balloon Emoji all appearing.
Based on the 1986 novel by King, It follows seven children who are terrorized by the eponymous being, who exploits the fears and phobias of its victims in order to disguise itself while hunting its prey. It generally appears as a clown, Pennywise, in order to lure young children.
It opens on September 8, the weekend after Labor Day — which has been a hotbed for Warner Bros in the past with the opening of Clint Eastwood’s Sully ($35M) and the Steven Soderbergh thriller Contagion ($22.4M). The pic starring Bill Skarsgård is produced by Dan Lin, Roy Lee, David Katzenberg, Seth Grahame-Smith and Barbara Muschietti.
Here is a chart of the top movie trailers ranked by their 24-hour global traffic:
Source : Deadline Hollywood...
Sony is looking to sign Nikolaj Arcel to direct the first film based on Stephen King’s The Dark Tower series of novels. According to the report, negotiations will soon begin between the studio and the director.
Arcel co-scripted The Girl with the Dragon Tattoo, and has directed films such as A Royal Affair.
The film will be just one part of Sony Entertainment’s attempt to adapt King’s epic series, which follows the gunslinger Roland Deschain. There’s also a companion television series in the works.
The Dark Tower has been in some form of development for many years, jumping from Legendary to Warner Bros. before most recently landing with Sony. Production has had many false starts in the past, which is understandable for an epic of such breadth. Hopefully this one sticks.
Source : DF